Facebook’s plan to find its next billion users: convince them the internet and Facebook are the same – Quartz

By the end of this year, there will be more mobile phones on earth than people, and 73% of those phones will be something other than smartphones. Most of these phones have no data plan associated with them, and if they are capable of browsing the web at all, it’s through a protocol all but abandoned years ago in developed countries, known as WAP, which can only access websites specially tailored to it. By 2008, Facebook executives realized that one way to maintain its meteoric growth was to make it easy and free to access Facebook on devices like these, devices that in no way resembled the desktop computer for which it had originally been developed. And that’s where our story begins.

via Facebook’s plan to find its next billion users: convince them the internet and Facebook are the same – Quartz.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s