New Myspace: Bringing (Re)Gentrification Back? » Cyborgology

As if we needed more examples to demonstrate that ‘the digital’ & ‘the physical’ are part of the same larger world, it seems there’s no end to the applicability of demographic metaphors to trends in social media. I wrote about and “white flight” from Facebook and Twitter last month, so you can imagine how my head broke on Monday when I first heard about “New MySpace.” My first question—after, “wait, what?”—was, “Is this like when the white people start moving back into urban cores to live in pricey loft conversions?”

via New Myspace: Bringing (Re)Gentrification Back? » Cyborgology.

1 thought on “New Myspace: Bringing (Re)Gentrification Back? » Cyborgology

  1. Sometimes I feel that writers tend to put a term on anything that happens in the technology world in some technologically deterministic view. If something happens, it seems we need to term it or at least define why this happened.

    When I read this article, I didn’t view the metaphors they made as explainable reasons for why Myspace redesigned their site. There’s no reason to put fancy metaphors on parallels between their redesign and words like reurbanization and regentrification. These words on their own are confusing.

    Myspace redesigned their site for one obvious reason – it sucked. Facebook gained so much appeal for the UX. Myspace gave users the freedom to customize their profiles, individualize their sites, and what started off as a social media project quickly escalated into a site that focuses on myspace themes, gif images, and obnoxious fonts. The experience as a whole simply wasn’t that enjoyable. It was as if Myspace had never had a user experience developer working in the company and just realized it was a role that needed to be filled.

    The article states that middle class whites and asians were the first users to migrate to Facebook for it’s appeal to the 4-year education ideal while Myspace didn’t have this factor. Did anyone think that maybe the reason people migrated was because the individuals that moved to Facebook actually cared about social networking and wanted to have an enjoyable experience doing that? And that it was a lot easier to network with individuals through Facebook than Myspace? I feel like this is more likely the case than either of these sites having an agency on their own that attracts a certain demographic through the implied ideals that each site has.

    TOO LONG/DONT CARE – The reason myspace lost users was due to bad user experience, the individuals that cared about this were more likely to be aware of what a user experience entitled and utilizing the actual purpose of the site rather than to bling their’s out in the most flashy way possible.

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