The Romney campaign’s data strategy: They’re outsourcing. – Slate Magazine

At the same time, a new data-science team within Romney’s strategy department sifts through reports on Obama’s broadcast buys as assembled by the Campaign Media Advertising Group. Romney staff code each of Obama’s ads according to their distinctive characteristics: content, style, the candidate attributes and characteristics they’re trying to drive—even the gender of the narrator and at what point the legally mandated “I approve this message” tag is inserted—along with the perceived demographic audience and the markets in which it appeared.

via The Romney campaign’s data strategy: They’re outsourcing. – Slate Magazine.

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