False Posts on Facebook Undermine Its Credibility – NYTimes.com

Fakery is all over the Internet. Twitter, which allows pseudonyms, is rife with fake followers, and has been used to spread false rumors, as it was during Hurricane Sandy. False reviews are a constant problem on consumer Web sites.

Gaston Memorial’s experience is an object lesson in the problem of fakery on Facebook. For the world’s largest social network, it is an especially acute problem, because it calls into question its basic premise. Facebook has sought to distinguish itself as a place for real identity on the Web. As the company tells its users: “Facebook is a community where people use their real identities.” It goes on to advise: “The name you use should be your real name as it would be listed on your credit card, student ID, etc.”

Fraudulent “likes” damage the trust of advertisers, who want clicks from real people they can sell to and whom Facebook now relies on to make money. Fakery also can ruin the credibility of search results for the social search engine that Facebook says it is building.

Facebook says it has always taken the problem seriously, and recently stepped up efforts to cull fakes from the site. “It’s pretty much one of the top priorities for the company all the time,” said Joe Sullivan, who is in charge of security at Facebook.

via False Posts on Facebook Undermine Its Credibility – NYTimes.com.


4 thoughts on “False Posts on Facebook Undermine Its Credibility – NYTimes.com

  1. This is a huge problem on the internet people can say whatever they want and others will believe it. It kinda reminds me of the commercial where there is a guy and a girl and the girl makes some outlandish claim and he asks where she heard that. She responds the internet, and that they can’t post anything that’s not true on the internet. I personally don’t believe anything said on the net unless I see it on a credible source like MSNBC or CNN or another well know news group. Also, Wikipedia suffers from the same issue as the information found there is posted by users. Which is why people need to cross check information.

  2. This is an interesting and ever growing problem on the internet, especially on large social networking sites. I think it is a morally wrong act to fake the identity of another person and make false claims in their name, however it is up to the readers and facebook to limit this and limit what they believe. Facebook is a free service and it is the responsibility of the user to decide and use discretion when looking at statements and profiles. I think a strong step in the right direction is on Twitter how people are “verified.” This allows people to know who truly is speaking for many people with a strong and popular name.

  3. I think fakery over the Internet is very prevalent as the Facebook example shows and should be addressed with careful deliberation. The internet is an open source software in which every user has the ability to create a web page filled with whatever they desire. Because of this fakery is very prevalent. This reminds me of a few web pages that I have seen that adamantly stress that the holocaust never happened. It tries to explain with proof and theories which actually have the ability to persuade people that the holocaust did in fact not happen. Obviously the holocaust did happen however people who are uneducated enough to know this might actually take these web sites as credible sources, believe in them, and spread their ideology. This is why I believe that lying through the Internet needs to be addressed because it can deceive people which can ultimately hurt them.

  4. I think the idea of anonymity and fake account is causing more problem in the social network sites. Twitter implemented system that allows famour celebrities or business personnel or widely known businesses to check their identity by the system. However, no individuals (personal accounts) are not checked, and causing problem of fake account. Also it is possible to buy followers from ebay (about $18 per 1000 followers) to become mroe famous accounts. Also there are retweeting fee for the fake followers, which cost another cash. Facebook is not an exception. the verificiation process is not done properly into their system, and still people can create account which are fake. Also there are people who makes account for their pet and write stuff that their pet might think. which is awkward, but facebook ment to be the real identified people to post about themselves. Online service need more authentication process that could verifiy the user’s identity.

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