Powerful Ads Use Real Google Searches to Show the Scope of Sexism

Here’s a simple and powerful campaign idea from UN Women using real suggested search terms from Googles autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the worlds most popular search engine Google to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

via Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide | Adweek.

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