Yahoo plans to encrypt all internal data by early 2014 to keep the NSA out

http://www.theverge.com/2013/11/18/5118150/yahoo-ceo-marissa-mayer-plans-to-encrypt-data-against-nsa-by-2014

Yahoo has announced they will increase security on all of their servers, and promises that by March of next year, all users will have to option to and data that travels to or from Yahoo’s servers. In my opinion, this is a desirable feature, although I think Yahoo is doing this simply to make people more comfortable. Does Yahoo care if an email with a link to a cute puppy video gets intercepted by the NSA? Of course not, it does no damage to the user or Yahoo. Providing this feature will make users feel more comfortable about their data, and therefor be more likely to continue using Yahoo services.

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3 thoughts on “Yahoo plans to encrypt all internal data by early 2014 to keep the NSA out

  1. My concern is that what will this really do?
    We learned from class that the government has a lot of control and if they want the information from Yahoo they can push hard enough to get it and force Yahoo to comply. How can Yahoo or any site at this point ensure your data will be protected by the NSA?

    Suggestions?

  2. I believe Yahoo is doing this in order to make users feel more comfortable with their personalized accounts. Does it do the job? Probably not because of the information leaked from the NSA. The leaks only showed that the NSA has a lot more access to information than we think. Nothing seems private anymore. I am curious if some of these companies are starting to tighten up privacy settings for their users because of the recent debates over government regulation.

  3. I agree with the above comment. I think this strategy by Yahoo is just marketing fluff.
    While I think that it can be an effective campaign for Yahoo to get more traffic and customers, if the NSA wants that data, I think they will be able to get it.

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