Amazon had some good offerings on Black Friday a few days ago, but they’re gearing up for round two of game sales for Cyber Monday. Starting at 3AM EST December 2nd, they’re cracking off new sales of recent games including some next-gen titles, which were left off most Black Friday sales lists.
The term Cyber Monday was first used in 2005 and refers to the first Monday after Thanksgiving. Cyber Monday has expanded greatly and companies have leveraged deals differently online. In this case PS4 game deals will not be found on Amazon as a strategy based on the idea that consumers are willing to pay full price.
A potential positive I see from the expansion of Cyber Monday is a better experience for Black Friday shoppers and an alternative to those who seek it. Some love the chaos of Black Friday and some hate it. Regardless, the addition of Cyber Monday has changed Christmas shopping for most consumers.