We Clicked, We Spent: Cyber Monday Shopping Sizzled

This Article is about Online Retail.

Yesterday’s online shopping orgy was the largest in history, with a 16 percent jump from 2012, to almost $2.3 billion in sales, according to Adobe Systems (ADBE).IBM (IBM) said research from its digital analytics division showed that Cyber Monday sales (PDF) increased 20.6 percent from a year ago, with the average order close to $129, down 1 percent from 2012. Mobile sales jumped to 17 percent of all online sales, up 55 percent from Cyber Monday last year, according to IBM. Most of that buying was done via tablets, not smartphones, both companies said.

Among retailers, however, the overall mood for the shopping season has been dismal, with spending down almost 3 percent to $57.4 billion over the four days beginning on Thanksgiving, according to the National Retail Federation. Interestingly, more than 87 percent of consumers surveyed by the NRF last week said they planned to use their computers at home to shop on Cyber Monday, with only 12 percent fessing up to a bit of retail distraction at work.

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3 thoughts on “We Clicked, We Spent: Cyber Monday Shopping Sizzled

  1. This article is very interesting given the economic improvement that the United States has been undergoing for the past couple years since the reception. One thing that stood out to me was that the total amount of money increased while the average order was down by 1%. This shows that even though the average cost isn’t the same more people seem to be going shopping via the internet. What are some factors that could’ve led to these different developments? Could it be that shopping online has been made easier or just the overall economic power of the US is increasing?

  2. This article was very interesting to me because it goes beyond surprising, considering that the US is suppose to be not doing so good economically. However, for me, the most mind-boggling thing about this article is the fact that no one is considering the ethical issues of online shopping that Cyber Monday could bring up.

    Not only the ethical issues with shopping online and entering credit card information on tablets and smart phones but for employers. Employees are supposed to be working but they are all online shopping.

    Cyber Monday brings up several ethical issues and one of them mainly being the level of security. Since Cyber Monday received so many hits, it was an easy target for identity theft.

  3. I find this to be really interesting, especially considering the strategy that many retailers used to increase black Friday revenues. Since opening on Thursday increases costs (holiday pay, more hours, etc) and the result is not ideal, I wonder if in the coming years we see a heavy emphasis on cyber shopping and a decrease in black Friday promotions.

    Personally, unless it is a great (and I mean GREAT) deal, I avoid online shopping. Sure, the convenience is second to none, but many of these brick and mortar locations are suffering in the age of digital shopping.

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