At a recent Facebook company “hack-a-thon,” a developer created a sympathize button to be used just like the ‘like’ button. The author gives us some examples when someone would use a sympathize button instead of the like button such as when a cousin or friend posts that their recovery from an illness is progressing. It’s primary use would be for someone to indicate that they saw the post and acknowledge it, but not necessarily are fond of it. This seems like an attempt to eliminate some of the technical bias that exists when using Facebook. If Facebook ends up using the button, should they keep trying to eliminate other technical bias that is embedded into the site, or is this technical bias engrained into the culture and intended usability?