“Amazon’s flying delivery drone stunt may have scored the company a publicity coup on Cyber Monday Eve. But for a truly radical vision of the future, imagine streets crawling with another kind of Amazon machine: grocery trucks.”
Many experts believe that Amazon’s recent bit on 60 minutes where they released the concept of using drones for package delivery was done mainly as a publicity stunt. Where Amazon’s real next gamechanger lies is their use of delivery trucks that are currently being used to deliver groceries strait to people’s homes via “Amazon Fresh”. While at first this seems like an odd concept, Amazon Fresh has been largely successful in it’s first testing in Seattle. In fact the company has even more recently begun testing Amazon Fresh in San Francisco, meaning that this idea appears to be catching on in these highly populated areas.
This idea should spark intrigue when thinking of how inconvenient and time consuming grocery shopping can be, but also when thinking about how things like milk were at one point delivered strait to peoples homes. The article notes how currently Amazon ships through providers like UPS and FEDEX, so the use of in-house delivery trucks should create quite a stir among these companies. This could also create an impact on many local grocery stores where consumers may find they appreciate the convenience of online retail over the sentimental value of physical shopping (see also: Blockbuster v. Netflix). It is possible that maybe Amazon may not be using privately owned food shelters and may in fact pick the groceries up form local stores, but that would itself create new issues. With technology becoming more accessible at an alarming rate, this seems to be a very likely peek into the future of grocery shopping.