Google is very secretive about the exact nature of its for-profit intel operation and how it uses the petabytes of data it collects on us every single day for financial gain.
Fortunately, though, we can get a sense of the kind of info that Google and other Surveillance Valley megacorps compile on us, and the ways in which that intel might be used and abused, by looking at the business practices of the “data broker” industry.
Thanks to a series of Senate hearings, the business of data brokerage is finally being understood by consumers, but the industry got its start back in the 1970s as a direct outgrowth of the failure of telemarketing. In its early days, telemarketing had an abysmal success rate: only 2 percent of people contacted would become customers. In his book, “The Digital Perso,” Daniel J. Solove explains what happened next:
To increase the low response rate, marketers sought to sharpen their targeting techniques, which required more consumer research and an effective way to collect, store, and analyze information about consumers. The advent of the computer database gave marketers this long sought-after ability — and it launched a revolution in targeting technology.
The dossiers are not restricted to generic market segmenting categories like “Young Literati” or “Shotguns and Pickups” or “Kids & Cul-de-Sacs,” but often contain the most private and intimate details about a person’s life, all of it packaged and sold over and over again to anyone willing to pay.
Take MEDbase200, a boutique for-profit intel outfit that specializes in selling health-related consumer data. Well, until last week, the company offered its clients a list of rape victims (or “rape sufferers,” as the company calls them) at the low price of $79.00 per thousand. The company claims to have segmented this data set into hundreds of different categories, including stuff like the ailments they suffer, prescription drugs they take and their ethnicity:
These rape sufferers are family members who have reported, or have been identified as individuals affected by specific illnesses, conditions or ailments relating to rape. Medbase200 is the owner of this list. Select from families affected by over 500 different ailments, and/or who are consumers of over 200 different Rx medications. Lists can be further selected on the basis of lifestyle, ethnicity, geo, gender, and much more. Inquire today for more information.
MEDbase promptly took its “rape sufferers” list off line last week after its existence was revealed in a Senate investigation into the activities of the data-broker industry. The company pretended like the list was a huge mistake. A MEDbase rep tried convincing a Wall Street Journal reporter that its rape dossiers were just a “hypothetical list of health conditions/ailments.” The rep promised it was never sold to anyone. Yep, it was a big mistake. We can all rest easy now. Thankfully, MEDbase has hundreds of other similar dossier collections, hawking the most private and sensitive medical information.